Tuesday, February 28, 2006

Trends: More Customization By Speakers

In this segment, we will discuss how professional speakers from American Speakers Bureau customize their programs and why clients require it.

For years many speakers have been categorized as a "One Trick Pony" meaning they have one speech or a maybe a couple speeches. This is not a bad thing, as long as it's a great speech... The late, great Ira Hayes once said: It's a lot easier to get a new audience than it is to get a new speech.

Ira was a very smart man. I have witnessed some of the best customizers in the business and it is truly impressive.... and I must admit, I am a bit jaded from being in the business for over 30 years.

One of the worst I ever expereinced was a keynote speaker who believed the speech was customized because he used the associations name in the speech several times. He even had trouble remembering the name and had to keep turning around to read it of the banner hanging on the wall behind him.

The best in the business who do a great job of research and customization are Daniel Burrus, Rick Searfoss, Dr. Story Musgrave, Terry Bowden, Jeff Thredgold, Phl Steffen, Pat Williams, Ross Shafer, Nate Booth and Art Turock.

We base our finding on audience evaluations and consistency of quality and value.

The advantages of a customized program can have far ranging effects for the group.
In one case with the board of directors for a large health care organization, were provided with facts about trends in health care and how to plan and prepare for it.

In different situation a group of independent representative were given solid research done by a reputable consultants firm, on why the sponsors products were the best in the industry, thus reinforcing the message from the company and providing them with the inspiration to work harder.

And in a very unique situation, our speaker of the year award winner, Col. Rick Searfoss, a former NASA Astronaut and now a test pilot for some secret stuff I can reveal here (because i don't know about it... except it is very high level stuff) was hired to give a talk to a group of California investors about the future of space flight.

Here is some more information on Rick:

Former astronaut Rick Searfoss was the Chief Judge for the highly successful and innovative Ansari X Prize competition for a $10 million prize to the first private team to develop and fly a reusable human-carrying spacecraft.

The X Prize Foundation chose Rick for this crucial position because of his combined expertise as a real-world leader and Space Shuttle mission commander, key spokesperson as a noted expert professional speaker on leadership, teamwork, and innovation, and technical expert as an experienced astronaut and test pilot.

Rick continues to stay right in the middle in some of today's most innovative leading-edge projects: Vice President of the Zero Gravity Corporation, XCOR Aerospace Corporation flight test, leader and spokesperson for numerous space entrepreneurial ventures.

These ventures offer the most innovative team-based development projects of the new millennium and are incredible models for nimble, effective, exciting business ideas in all industries. Rick's out-of-this-world presentations are timely, content-rich, exciting the perfect real "right stuff" to launch your next event!

If you would like more information on how people make this happen please contact us by phone listed on our web site or by email, also on the www.speakersbureau.com web site.

Thank you,

Go Make "IT" Happen

Frank Candy
American Speakers Bureua


Blogger Paul J. Cline said...

My company - Advanced Training Seminars in the St. Petersburg / Sarasota / Tampa Bay Area of Florida specializes in creating customized seminars for Businesses and Mental Health Organizations.
I check in with the company well ahead of time to make sure I have their needs clear in my mind. I then check in about 4 hours before the presentation to see if there are any issues that have arisen which I may want to touch on in my speech.
I get a LOT of positive comments on my ability to tailor the programs to the client, meet the attendees needs, field tough questions and keep things entertaining and interesting.

Paul Cline - Professional Speaker
Advanced Training Seminars

1:27 PM  

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