Tuesday, December 27, 2005

Just had calls from several meeting planners telling us how helpful this blog is.

Nancy from Washington asked me: "Frank, what information do I need to have before I call a speakers bureau to book a professional speaker or keynote speaker?

In an 'ideal world' you want to have the exact date, time, length of program, side of the audience, audience make up - demographics, psyhcographics, the location of the event, the format - keynote, seminar, workshop and the budget. It's always helpful to know how much total budget you have to work with, and if it includes travel, and any limitations like only coach air travel.

More to come...

Make "IT" Happen!

Frank

Sunday, December 18, 2005

MAKE IT HAPPEN Professional Speakers Who make a Difference!


MAKE IT HAPPEN
Professional Speakers
Who make a Difference!

As the Founder and President of American speakers Bureau, I am asked for advisement at many different levels - from motivational speakers, keynote speakers, inspirational speakers, authors and business speakers. So as requested by Ralph,

I am going to write about optimism.

Before I go further, I must apologize to my readers for "dropping out" for a week. I took a trip to Arizona to visit my good friend, Clay Cotton. Clay has been a dear friend for many years. And he is a very talented web master, musician and a great speaker ... because he speaks from the heart and talks about delivering content rich value. Clay has MS and refuses to use the word disabled.

Clay told me he is "Alterabled"

Clay is far more optimistic than most people I know. My Mom, who is going on 90 years old, is more optimistic than everyone I know. I could give you hundreds of examples of people who are optimistic . . . but the secret combination to optimism is three things. Choosing to believe in it, having the faith that all things will go well, and taking focused action so they do!

That's it. Belief, faith and action. This belief system has served countless people for centuries. This has served me well over the last 30 years, plus as the CEO and President of American Speakers Bureau it has been an invaluable mindset to maintain.

Since 1989 American Speakers Bureau has worked with great keynote speakers, and many of the worlds best motivational speakers, inspirational speakers and many of the finest professional meeting and event planners.

Tomorrow I will reveal more about the "IT" factor.

Make "IT” Happen

Frank Candy
American Speakers Bureau Corporation
Orlando, Florida
407-826-4248

Tuesday, December 06, 2005

MAKE IT HAPPEN Booking Professional Speakers

As the President of American speakers Bureau, I am constantly asked for advisement at many different levels - from motivational speakers, keynote speakers, inspirational speakers, authors and business speakers. So as requested by Ralph,

I am going to write about ADVISEMENT.


1976 was a good year. It was the first time I was paid as a speaker and a consultant. My grandfathers taught me about a few valuable lessons about consulting and advisement that have served me well over the last 30 years, plus as the CEO and President of American Speakers Bureau it has been invaluable. To sum up their wisdom, it involves listening, gathering information, and presenting it fairly, with optimism and common sense. So it leads me to the question -

What happened to optimism and good sense?


Since 1989 our firm has worked with many of the worlds best motivational speakers, keynote speakers, inspirational speakers and many of the finest professional meeting and event planners. Some of them I met through the Meeting Professionals International, and the National Speakers Association. As I BLOG away, I will refer to them often. We could all learn to be better listeners.

Tomorrow I will address the optimism and common sense issue along with reveal the the "IT" factor is.


STAY TUNED!

Make "IT: Happen

Frank Candy
American Speakers Bureau Corporation
Orlando, Florida
407-826-4248

Monday, December 05, 2005

MAKE IT HAPPEN Booking Professional Speakers

Ralph from California asks:

How does American Speakers Bureau help us book specific keynote speakers and professional speakers for our unique organization?

At American Speakers Bureau we have booked professional speakers, motivational speakers, keynote speakers, seminar leaders and facilitators for live speeches and on-line programming for many different groups. If you have an organization, company or institution, we will assist you to find just the right person to meet your requirements. We have identified seven critical components of the role of the speaker.

Status: The speaker’s role as the “expert” in the field. Celebrity Status or Marquee Value can be a determining factor.
Astronaut Story Musgrave was a mission specialist on six space shuttle missions.
Astronaut Rick Searfoss had the right stuff and chosen by NASA as Shuttle Commander for two missions and flew on three total missions.
Rocky Bleier played for the Pittsburgh Steelers who won four Super Bowls.
Ross Shaffer won six Emmy Awards for his outstanding work in television.
Lyn St. James, as a race car driver has won the 24 hours at Daytona, the 1992 Indianapolis 500 Rookie of The year (First woman to win.) and a long list of credentials.

The key issue here is all five of these people have achieved greatness, praise and respect of their peers in their fields, but important to you and me… they are outstanding professional speakers and keynote speakers.

There are thousands of people who are less known in the market place who are very good professional speakers, motiational speakers, keynote speakers and inspirational speakers. They just have not acheived the certain things which they have received praise and recognition for. So based on supply and demand, they charge more or less. it's a positioning issue.

Tomorrow we will discuss - Advisement: Knowing what to do and when to do it. Click and Clack the Tappet brothers, aka, Tom and Ray Magliozzi, experts in their field of cars and car repair said: (I am paraphrasing here – I heard it on their radio show.) Information is what you find in the manual. Knowledge means you know how to fix the car. A person with knowledge and experience usually has wisdom. He knows how much to charge because he has a boat payment due.

For this week I will post thoughts about Advisement, application, positioning, accountability, affiliation and techniques… please email your thoughts. Make “IT" happen!

Frank Candy President
American Speakers Bureau®

Friday, December 02, 2005

Tools for meeting and event planners to work and communicate with professional speakers and keynote speakers

Professional speakers and keynote speakers use tools for delivering great keynote speeches, workshops and seminars that set them apart from the amateurs I promised to deliver some of the tools I have used for decades.

One of the tools we developed is the extensive preprogram questionnaire. It is safe to say the more time you give a professional speaker to deliver a keynote speech or motivational speech, (Example: 30 minutes vs. 90 minutes) the more time and information you will need to provide and discuss.

One of the valuable experiences I had over the last two decades is serving on boards and committees for Meeting Professionals International, The international Special Event Society, and the Central Florida Society of Association Executives, Florida Society of Association Executives, and many more.

These wonderful experiences gave me valuable insights to the challenges meeting professionals in the corporate and non-profit world face every day. It helped me understand how difficult the their job is and the big risks they take when hiring professional speakers for keynote speeches and trainers for workshops and seminars.

So here are a few statements and questions I use that Make "IT" Happen -

Help me to understand... tell me what you want, and tell me how you want it.

Here is the second one: Help me understand - what do you want the audience to know, and do, and feel, when the speaker is done?

Stay tuned,

MAKE IT HAPPEN


Frank Candy
President
American Speakers Bureau®


Thursday, December 01, 2005

What Can I Expect When Booking a Professional Speaker Or A Keynote Speaker For My Event?

To Frank Candy, President, American Speakers Bureau:
What can I expect when booking a professional speaker or keynote speaker for my events?

This question came from an event planner named Jane R. in New Hampshire.


There are dozens of directions to go in with this topic. This will take more than one blog entry so please stay tuned, come back and let me know if you agree or disagree and PLEASE, let's stay focused on the positive, there are plenty of blogs trash talking about the bad experiences. As far as I am concerned, this is about the positive and good stuff... How to MAKE IT HAPPEN. I always want to stay focused on doing it right the first time.

As the founder and president of American Speakers Bureau
I have worked hard to manage the expectations of meeting and event planners by practicing three things. 1) Communicate effectively. 2) Establish the expectations up front. 3) Work hard to exceed the expectations.

With all that said, it is not an easy plan to follow. Many people have different expectations, agendas, and beliefs about the outcome when they hire professional speakers, keynote speakers, motivational speakers and trainers for keynote speeches, seminars and workshops.

Tomorrow we will reveal some the great tools and questions we have developed and use every day at American Speakers Bureau for booking professional speakers, keynote speakers, motivational speakers and trainers for keynote speeches, workshops and seminars.

Stay tuned,

MAKE IT HAPPEN

Frank Candy
President
American Speakers Bureau