Tuesday, July 11, 2006

I'm an association executive on a small budget - help

Just received and request from an association executive who is looking to book a good motivational speaker and he has a small budget. We can help. It's important to have your details, budget and requirements in advance. (Same is true if you are going car or furniture shopping.)

One important thing to remember, if you give the motivational speaker the information you want covered, well in advance, then you have good odds of meeting, or exceeding, your expectations.

Make sure you know the date, time, city, venue, topic you want covered, plus be sure to know the demographics for your audience.

Have questions? Email us or call us 407-826-4248

Frank Candy
American Speakers Bureau

Thursday, July 06, 2006

How Much Advanced Time Is Needed To Book A Professional Speaker?

At meeting planner from Atlanta wants to know: What's the time line for booking a professional keynote speaker...

Virtually, every keynote speaker, motivational speaker and professional speaker is booked months, if not years in advance for events. Don't allow this to discourage you, many bookings happen in under 90 or 60 and even 30 days out.

If it's less than 60 days, we will often label it a "routing date" and special considerations are needed to get your speakers travel plans rearranged and prepare for your event.

In a previous post on in Feb 2006 I discussed lead times and how you can book keynote speakers and seminar leaders. Three things to ad here:

1) The cost could increase because of changing travel schedules and increased ticket costs.

2) It could decrease because you may be able to split the cost of travel with other clients.

3) It never hurts to ask and make offers. As my great teacher told me - "If you don't ask, you already know the answer".

Do you have some thoughts or questions about this trend? Write to us though the American Speakers Bureau website. Or give us a call we always enjoy hearing from you.

GO Make "IT" Happen

Frank Candy

Tuesday, February 28, 2006

Trends: More Customization By Speakers

In this segment, we will discuss how professional speakers from American Speakers Bureau customize their programs and why clients require it.

For years many speakers have been categorized as a "One Trick Pony" meaning they have one speech or a maybe a couple speeches. This is not a bad thing, as long as it's a great speech... The late, great Ira Hayes once said: It's a lot easier to get a new audience than it is to get a new speech.

Ira was a very smart man. I have witnessed some of the best customizers in the business and it is truly impressive.... and I must admit, I am a bit jaded from being in the business for over 30 years.

One of the worst I ever expereinced was a keynote speaker who believed the speech was customized because he used the associations name in the speech several times. He even had trouble remembering the name and had to keep turning around to read it of the banner hanging on the wall behind him.

The best in the business who do a great job of research and customization are Daniel Burrus, Rick Searfoss, Dr. Story Musgrave, Terry Bowden, Jeff Thredgold, Phl Steffen, Pat Williams, Ross Shafer, Nate Booth and Art Turock.

We base our finding on audience evaluations and consistency of quality and value.

The advantages of a customized program can have far ranging effects for the group.
In one case with the board of directors for a large health care organization, were provided with facts about trends in health care and how to plan and prepare for it.

In different situation a group of independent representative were given solid research done by a reputable consultants firm, on why the sponsors products were the best in the industry, thus reinforcing the message from the company and providing them with the inspiration to work harder.

And in a very unique situation, our speaker of the year award winner, Col. Rick Searfoss, a former NASA Astronaut and now a test pilot for some secret stuff I can reveal here (because i don't know about it... except it is very high level stuff) was hired to give a talk to a group of California investors about the future of space flight.

Here is some more information on Rick:

Former astronaut Rick Searfoss was the Chief Judge for the highly successful and innovative Ansari X Prize competition for a $10 million prize to the first private team to develop and fly a reusable human-carrying spacecraft.

The X Prize Foundation chose Rick for this crucial position because of his combined expertise as a real-world leader and Space Shuttle mission commander, key spokesperson as a noted expert professional speaker on leadership, teamwork, and innovation, and technical expert as an experienced astronaut and test pilot.

Rick continues to stay right in the middle in some of today's most innovative leading-edge projects: Vice President of the Zero Gravity Corporation, XCOR Aerospace Corporation flight test, leader and spokesperson for numerous space entrepreneurial ventures.

These ventures offer the most innovative team-based development projects of the new millennium and are incredible models for nimble, effective, exciting business ideas in all industries. Rick's out-of-this-world presentations are timely, content-rich, exciting the perfect real "right stuff" to launch your next event!

If you would like more information on how people make this happen please contact us by phone listed on our web site or by email, also on the www.speakersbureau.com web site.

Thank you,

Go Make "IT" Happen

Frank Candy
American Speakers Bureua

Monday, February 27, 2006

Trends: Shorter Lead TImes

At American Speakers Bureau, we have been noticing a trend of shorter and shoter lead times to book keynote speakers, motivational speakers, inspirational speakers, business speakers and all the professional speakers. Suzan Bunn, CMP, Executive Director of the Seminole County Convention and Visitors Bureau, told me "This can be a good trend for certain markets, yet a difficult one for other markets. Either way if you are palnning a meeting, what you have to choose from and negotiate will become less and less the longer you wait and experice the shorter lead times."

Karen Segee, CMP, CPCE
from All That and More Special Events in Orlando, Florida said that this trend of sorter lead time can cost more because of the premium travel, specialty employee oursourcing, and certain vendors placing a premium on last minute orders. But the hardest part is all the re-scheduling caused by short lead times.

At American Speakrs Bureau we find it difficult because of the time required to customize a program gets compressed tightly, short lead times usually require costly airline tickets and hotels, plus the extra man hours to process the job can effect our bottom line.

Do you have some thoughts or questions about this trend? Write to us though the American Speakers Bureau website. Or give us a call we always enjoy hearing from you.

GO Make "IT" Happen

Frank Candy

Monday, February 13, 2006

The Right Athlete For Your Group.

In the background I am watching the Winter Olympic Games.
How many of these very talented young people who are on the worlds stage today will be on your stage in the future.

One of the best to come out of past Winter Olympics, is Nikki Stone.


We will provide more soon, but for right now rememeber that the adreniline of skiing down a mountain, or racing a car, is about the same as giving a speech in front of a huge audience. When I raced my biggest competitor was myself. By shutting out everybody and everything else, I was able to focus on the moment.

How hard are you focusing today?

Frank Candy
American Speakers Bureau

Sunday, January 15, 2006

I want a professional speaker with something to say

We just had a call (on Saturday) from a client who wants to book a professional, keynote speaker who has something of real value to share with his group.

We book professional speakers and keynote speakers who have great programs that have been tried and tested and very successful for many years.

Sometimes they just have one speech... "Sometimes people have called them, "the one trick pony". If it's a great speech, they can build a whole career on it.

And then there are professional speakers and keynote speakers who customize programs for different industries and different levels of people who are in the audience.

Over the years we have booked motivational speakers who customized their programs to include topics like: teamwork, or team building, customer service, leadership, change, innovation, creativity, marketing, management, negotiations, thinking outside of the box, - you get the idea.

When you want to book a speaker, just don't ask if they customize programs. . .
Ask to what level they customize and if you can see their pre-program questionnaire

You should ask about their experience in your industry such as high0tech, retail, automotive or finance, and then find out what kind or depth they can offer.

Make it Happen

Frank Candy
American Speakers Bureau

Saturday, January 14, 2006

It's My First Time Booking a Professional Speaker

This is my first time booking a professional speaker. What do I need to consider?

This was sent to us by Lisa in California. She shared that she is a college graduate, majored in event planning, and needs to hire a motivational speaker who specializes in leadership.

Contracting the Engagement: It is important to clearly outline the activities in which you wish your speaker to participate in the original contract. For example, if you contract a professional speaker to deliver only a keynote address, the contract fee is for this service only. Requesting an autograph session or participation in a VIP reception after the contract has been signed may result in additional fees.

Payment Terms: A non-refundable deposit is collected at the time a speaker is booked for the event. This deposit guarantees the date will be reserved for you on the speaker's calendar. In the event of a cancellation by your organization, the deposit will be forfeited. If a cancellation occurs within 60 days of the event date, the entire fee and any already-incurred travel/preparation expenses will be due.

Send me you questions or give us a call,


Frank Candy